Wow the branding for Cavalier Essentials is on point!
Here is how they describe the project:
Cavalier Essentials is a line of vintage products designed for the rugged, yet sophisticated gentleman. Cavalier was always briefly explained as--"If Steve McQueen carried a beat-up leather duffle bag on the back of his motorcycle; what would be in it and how would the products look?" This simple idea married an appreciation for lifestyle design and vintage accessories. All of the products possess a hand-made quality while responding to the modern influences of today's culture.